SImple, powerful, affordable Marketing Automation
November 25, 2015
SImple, powerful, affordable Marketing Automation
Score 10 out of 10
Vetted Review
Overall Satisfaction with Act-On
Act-On allows us to manage our entire inbound and outbound marketing strategy from one tool. It integrates seamlessly with our CRM solution (SugarCRM) and this means that we have full visibility of prospect engagement with our outbound emails, website pages, forms, webinars and more right from within the CRM solution. When coupled with the automated lead scoring this arms the sales team with information about who to focus on and what those prospects are engaged with.
- CRM integration, pulling in all contact data including segmentation to easily build marketing segments in Act-On
- Automated drip-campaigns - totally fire and forget. Just load in the prospects at the top of your nurture programme and let the campaign take care of drip feeding regular targeted content.
- Webinar integration - schedule webinars within Act-On, handle all of the invites, landing page, sign-ups, attendee follow up etc.
- The website prospector is one area which could be improved. It's good but it is tedious to keep filtering out all of the ISP hits that cannot be linked to a real company. It would also be useful to be able to tag visitors with your own tags (such as supplier or competitor)
- Full 360 degree view of the prospect
- Increased visibility into which campaigns work and which don't
- Huge efficiency savings