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Act-On - easy to use with amazing customer service
November 28, 2015

Act-On - easy to use with amazing customer service

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We're using this software in the UK & Ireland mainly to address 2 problems:

1) interacting with our current customers via emails and
e-newsletters

2) generating leads with landing pages and social media
posts

  • Fantastic customer service & support.
  • Easy to use.
  • Never had any downtime.
  • It's being developed and updated all the time and Act-On communicates this to users regularly via webinars and e-newsletters.
  • They actually do listen to their customers' feedback.
  • I'd like to be able to post an image to Twitter.
  • Posting to Google+ would be nice.
  • It would help if I could upload images directly from the social publish page, rather than having to save my draft and go to the image library.
  • Lead generation - sending out emails to our customer database regarding other services we provide that they didn't already know about. This generated leads from within our current database.
  • Ease of sending out emails to the database - saves us a lot of time and we have the ability to send out as and when we want to, rather than relying on our head office staff as they have their own priorities.
Act-On is the first marketing automation software I have used.
Evernote, Canvas
I am the only marketer in my organisation and I find Act-On really useful. I can easily create emails, e-newsletters and social media posts. And can also monitor website activity. It's great for generating leads. However I think it would also work well for larger marketing teams, everything is in one place.

Act-On Feature Ratings

9.7
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
Not Rated
10.0
Lead nurturing automation
Not Rated
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Not Rated
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
Not Rated
9.5
Dashboards
10
Standard reports
9
Custom reports
Not Rated
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
10

Act-On Support

Great customer service. I simply email my customer success manager and he always replies the same day with the solution to my issue. He's very knowledgeable and gives me advice when I need it.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Quick Initial Response
None
Yes - great training, that went at my speed and fit in with my workload.