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Act-On-It!
February 23, 2016

Act-On-It!

Amanda Hurley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

The Business Development and Marketing teams of MedXM use Act-On for email marketing purposes. We are able to create and implement content announcements, press releases, trade show outreach and so on to support the sales efforts of MedXM. The Business Development team is able to utilize and track their own personal emails through Salesforce with Act-On, making it easier for the team to capture and nurture their leads.
  • Synchronization with Salesforce is convenient and effective
  • Customer Support is always very helpful
  • The email composer is easy to use
  • Menus and tabs could be better organized for quicker locating
  • The segmented list option could be more user friendly
  • The automated program generator is not user friendly and can prove quite difficult
  • Increased employee efficiency
  • Better tracking on leads and their interests for improved follow up and conversion
  • More opportunities to digitally get in front of clients and prospects
I think Act-On is better suited for small teams and small businesses.

Act-On Feature Ratings

6.7
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
6
A/B testing
7
Mobile optimization
6
Email deliverability reporting
8
List management
5
Triggered drip sequences
4
5.8
Lead nurturing automation
5
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
6
7.0
Event/webinar marketing
7
6.5
Social sharing and campaigns
6
Social profile integration
7
5.0
Dashboards
5
Standard reports
5
Custom reports
5
5.8
API
5
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Act-On Support

Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
Immediate help available
Support cares about my success
Quick Initial Response
None

Using Act-On

There are some parts of the program that are easy, and there are a lot of parts that aren't easy to use. I find myself calling Act-On Customer Support whenever I build an automated program to ensure I set it up correctly. The menu categories are all over the place and could use better organization. List syncing and segmenting can be a pain.
ProsCons
Like to use
Technical support not required
Feel confident using
Unnecessarily complex
Difficult to use
Not well integrated
Inconsistent
Cumbersome
Lots to learn
  • Email
  • Landing Pages
  • Website prospector
  • Automated Program
  • List Building/Segementing
  • Reports
Yes - Not so great.