Act-On is easy to use and works with SalesForce
February 22, 2016

Act-On is easy to use and works with SalesForce

Brigitte Klaube | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Act-On is user friendly and works in conjunction with SalesForce. This makes tracking e-mails easy and their reports are extremely easy to read. In addition, it protects you from e-mailing opt-outs and bounced e-mails. I have found their training sessions very helpful and customer service is fantastic. I would highly recommend any company who uses e-mail to reach their prospective clients try Act-On.

Pros

  • Ease of Use.
  • Reports are easy to read and stay up to date.
  • They are coming out with more layouts.

Cons

  • Now that they have more layouts I have no complaints.
  • Given us a better way to track our investment.
  • Ease of use and able to keep my team on the up and up.
I like the fact that Act-On works with SalesForce. I still use SimplyCast to mix things up a little, but our main program is Act-On.
Act-on is well suited for any e-mail you need to send in large or small quantities. They also keep you up to date on trends and best practices. I use Act-on for 95% of all my marketing.

Act-On Feature Ratings

9.1
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
9.0
Event/webinar marketing
9
6.0
Social sharing and campaigns
6
Social profile integration
6
10.0
Dashboards
10
Standard reports
10
Custom reports
10
8.7
API
9
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
10

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