Active Campaign is a TRUE digital marketing solution
September 07, 2021

Active Campaign is a TRUE digital marketing solution

Susie Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We have been using Active Campaign for only 2 months. It is a step up for us to become more automated in the digital space. We will be using the product to email, text and have a presence in Social Media. The automation recipes are so beneficial in implementing your strategies.
  • automations
  • data management
  • easy to integrate
  • Would have loved a more of one-on-one approach when initially setting up
  • Earlier indicators show a better open rate, click rate and conversion rate

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Any email marketing company could benefit from the automations and full suite of options Active Campaign offers.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated