Happy but ignorant customer (I don't take advantage of the product potential)
September 07, 2021

Happy but ignorant customer (I don't take advantage of the product potential)

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use it to send email campaigns to our mailing list, mainly. We also set some automations for those user who download certain pdf or masterclass from our website and we tag the mails in our list so we know who to send determined emails in specific moments. We would like to use it as a CRM so we'll be working on it soon.

Pros

  • Tagging every contact on your list
  • Integrations with different tools as Typeform or wordpress
  • Automations to make sure every contact is treated with care.
  • Emails desing

Cons

  • I never use ActiveCampaign forms, as I think the aesthetics is not good enough, or editable, or maybe I just don't know how to do it, but I can't make it look as the rest of my website when I embed it there.
  • It would be interesting to have an easier way to test the automations. Like a faster preview.
  • An structural template to organize your lists and tags
  • At the moment, ROI is negative
  • I've sold about 1800 € in 3 years. Obviously not my main sales channel
I tried other products before ActiveCampaign, because they were cheaper many times. Integrations weren't working easily and I always had troubles with forms and double optin settings. Some other products offered way too much more than what I needed, so I thought they weren't useful for me and my business. I basically selected ActiveCampaign because all my mentors and colleagues recommended it

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

No

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

This is the best tool I've found to have your mailing list ready and classified. Integrations with WordPress plugins are perfect, and you will be able to send different emails to your list depending on the contact's behaviour, moreover it's not difficult to use and your employees can learn how to use it quite fast. However, if your list is less than 5.000, or you don't send emails frequently, just think about the money it costs, to calculate if it's worth it. This is the case of some of my clients who are starting their business and find ActiveCampaign a bit expensive.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
4
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
3
Lead scoring and grading
2
Data quality management
4
Automated sales alerts and tasks
1
Calendaring
2
Event/webinar marketing
Not Rated
Social sharing and campaigns
2
Social profile integration
1
Dashboards
6
Standard reports
5
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
1
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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