Item: ActiveCampaign
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use it to send email campaigns to our mailing list, mainly. We also set some automations for those user who download certain pdf or masterclass from our website and we tag the mails in our list so we know who to send determined emails in specific moments. We would like to use it as a CRM so we'll be working on it soon.

Pros and Cons

Tagging every contact on your list
Integrations with different tools as Typeform or wordpress
Automations to make sure every contact is treated with care.
Emails desing

I never use ActiveCampaign forms, as I think the aesthetics is not good enough, or editable, or maybe I just don't know how to do it, but I can't make it look as the rest of my website when I embed it there.
It would be interesting to have an easier way to test the automations. Like a faster preview.
An structural template to organize your lists and tags

Return on Investment

At the moment, ROI is negative
I've sold about 1800 € in 3 years. Obviously not my main sales channel

Alternatives Considered

Mailchimp, MailerLite and ClickFunnels

I tried other products before ActiveCampaign, because they were cheaper many times. Integrations weren't working easily and I always had troubles with forms and double optin settings. Some other products offered way too much more than what I needed, so I thought they weren't useful for me and my business. I basically selected ActiveCampaign because all my mentors and colleagues recommended it

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Would you buy ActiveCampaign again?

Yes

Other Software Used

Typeform, Calendly, Canva, Zoom, Facebook for Business

Likelihood to Recommend

This is the best tool I've found to have your mailing list ready and classified. Integrations with WordPress plugins are perfect, and you will be able to send different emails to your list depending on the contact's behaviour, moreover it's not difficult to use and your employees can learn how to use it quite fast. However, if your list is less than 5.000, or you don't send emails frequently, just think about the money it costs, to calculate if it's worth it. This is the case of some of my clients who are starting their business and find ActiveCampaign a bit expensive.

Happy but ignorant customer (I don't take advantage of the product potential)

Software Version

Overall Satisfaction with ActiveCampaign