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The king of automations
September 10, 2021

The king of automations

Kasper Andersen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to gather leads from freebies and Facebook ad campaigns. Also, but less often, to send campaigns to our contacts with interesting articles, promotions, etc. The plan is to also use it for retargeting visitors on our website since we have also installed the ActiveCampaign plugin for WordPress on the website.
  • Automations - so many options!
  • Easy overview of contacts and multiple options to filter them
  • Many integrations available
  • The UI could be more intuitive
  • The custom forms aren't particularly attractive design wise
  • Other providers have nicer templates, but I like to keep my emails simple, so it's not a big problem
  • Allows my sales funnel to run 24/7
  • I collect leads 24/7 without having to think about it
  • I can target the right customers when I send emails, thanks to tagging
It was impossible to use decent automations on Mailchimp without paying for one of the more expensive plans. ActiveCampaign lets you use them even with the Lite plan.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I would definitely recommend ActiveCampaign to someone who wants to use automations to optimize their business. I love all the possibilities, even though I don't use many of them. Definitely a must if you have a webshop.

If your approach to email marketing is a simple one, just building a mailing list and sending some emails every now and then, maybe ActiveCampaign would be a bit of an overkill, or put in another way, a waste of cool functions :P

ActiveCampaign Feature Ratings

7.3
WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
8
Landing pages
6
A/B testing
7
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
8.5
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
8
7.0
Calendaring
Not Rated
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
6
Standard reports
8
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated