Why I love ActiveCampaign
September 10, 2021

Why I love ActiveCampaign

Daniela Diaz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign as my email marketing tool and it helps me keep in touch with my community; have automations for lead magnets, categorize my leads according to their interests and so much more!

It’s so friendly that it’s easy even for me since I’m not a tech person.

I would truly recommend ActiveCampaign to everyone wanting to build a list for their business in an easy and friendly way!
  • Automations
  • Easy already made designs for campaigns
  • Labels for customers
  • I would like to be able to add gifs into my emails. I’m not sure wether it is a missing functionality or one that I haven’t discovered yet
  • I have been able to sell my online product through the campaigns I have created in ActiveCampaign
  • The fact that it allows me to add labels to the customers according to their interests, makes it easier to build a more focused campaign that is then more likely to succeed

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

For me, the automation part is amazing! It’s so great to be able to automate a campaign for a lead magnet and then forget about it because ActiveCampaign is doing it all for you. This is for me one of the best features it offers that truly makes me want to recommend it!

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
7
Social sharing and campaigns
10
Social profile integration
10
Dashboards
7
Custom reports
Not Rated
API
7
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated