Perfect For Creative Business Owners!
September 09, 2021

Perfect For Creative Business Owners!

Ross Herosian | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I'm using ActiveCampaign in the Sales & Marketing functions of my business. It streamlines and automates communications related to purchase confirmations, newsletter confirmations, course sign-ups, and when people book consultations.

I also use it to send out our email newsletter and reminders about current/upcoming events and promotions.
  • Message Automation
  • CRM
  • Email Newsletters
  • I really can't think of anything. They do a great job with all the services and features they offer.
  • Increased email engagement
  • Streamlined operations : automatically send messages to people based on their behavior
Drip and ActiveCampaign are comparable but I chose ActiveCampaign because they had more robust features related to CRM, lead scoring, and integrations.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you're a small business owner who regularly does consultations with prospective clients and you have (or want to start) an email newsletter. ActiveCampaign does a great job of helping you manage your sales (with their "Deals" feature), contacts, and email newsletter.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
10
Custom reports
9
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated