Item: ActiveCampaign
Rating: 7
Author: Preston Lee

Use Cases and Deployment Scope

We use ActiveCampaign to better engage our email subscribers and automate many of our email campaigns to ensure things run smoothly. We began using ActiveCampaign primarily for the automated workflow features that are so much more simple to use than other tools we've tried in the past.

Pros and Cons

Automation Workflow
Email Capture

Email Designer is Clunky and More Difficult that Some Competitors.
We saw an immediate drop in open rates compared to the previous tool and ActiveCampaign has not been able to help us know why.

Return on Investment

HUGE improvements to our automation and workflow.
Immediate decrease in open rates.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

ActiveCampaign is great for automating a lot of email tasks. If you have lots of autoresponders and want to tag users based on their activity within your campaigns, there's no tool better. My biggest concern is that we brought over a list that was getting 20-30% open rates and now we get 1-3% open rates instead. So far, ActiveCampaign's customer support has been unable to help us figure out why this is actually happening.

Great feature set; Unexplained Open Rate Decline

Software Version

Overall Satisfaction with ActiveCampaign