Item: Adobe Analytics
Rating: 8
Author: Verified User

Overall Satisfaction with Adobe Analytics

Use Cases and Deployment Scope

Adobe Analytics is a powerful resource for collecting, analyzing, and sharing website data. The application helps organize and analyze data quickly and effectively. We use it as it can provide valuable insights on data from multiple sources. One major upside of Adobe Analytics is the fact that data and insights are first party and unlike Google Analytics, there are more options for customizations.

Pros and Cons

Pros

Highly Customizable
Ad Hoc Analysis
Analysis vs reporting

Cons

Highly Technical
Laborious setup
Steep Learning Curve

Return on Investment

Detailed reports for quick adhoc changes
Granular details allow for deep dives into data
Strong ROI

Alternatives Considered

Google Analytics

Adobe's Analysis Workspace offers a significantly better interface than Google Analytics. It has an improved data model versus Google Analytics and there is no limit to data segmentation in the platform. Adobe also offers many more dimension and metric options for analytics teams to implement. If your web analytics tool is solely for marketing purposes, Google Analytics is fine. But if you really need to deepdive into user pathways and optimize flow, Adobe Analytics is number one!

Other Software Used

Google Analytics 360 (formerly Google Analytics Premium), Microsoft Advertising (formerly Bing Ads), Twitter Ads

Likelihood to Recommend

Adobe Analytics has helped out our ecommerce teams with real time site and product specific analytics. The ability to pull ad hoc reports really helps when it comes to teams who need insights and optimizations on the fly and on a regular basis. That being said, these reports would not have been possible to pull if it was not for our specific product experts as the interface is rather clunky and technical and requires a high degree of expertise to set up.

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