I consult with organizations that are selecting solutions for e-learning, webinar, and collaboration use cases. These are often point needs within particular departments, but are occasionally enterprise wide needs. Typical problems that compel people to consider Adobe Connect, include a desire for greater engagement, ease of use, and higher levels of impact -- to address use cases that have in the past required travel or been met by other solutions that didn't work well. What this means is that Adobe Connect is often a product the people "trade up" to when they've used something "flatter" or a product with low cost but lower levels of performance in the past. With Connect, use cases, such as classrooms, can be completely put on-line -- allowing for break-out sessions, mobile user involvement, multiple facilitator situations, and webinar use cases can keep higher percentage of audiences engaged with content for the full event. This, typically, has a very high ROI and is considered desirable.