Marketing automation for read nurturing
November 29, 2021

Marketing automation for read nurturing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

Using Marketing Automation in our Marketing Department to track engagement, make connections to our customers, to send mail magazines and for sales mails.
  • Easy to check activity logs.
  • Tracking customer engagement.
  • Marketing automation and mail marketing.
  • The operation method is complicated.
  • Professional knowledge is essential.
  • Upsell
  • Cross-Sell
  • Lead Management
Our goals is to increase revenue within existing customers, to increase new product sales.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

Good tools for marketing automation and email marketing, but it is not easy to master these tools.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
8
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
5
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated