Email Automation made easy
November 29, 2021

Email Automation made easy

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Marketo is a very useful tool for our organization, we have so many clients on this tool to whom we provide so many services with the help of Marketo. The automation of this tool helps us schedule emails and so many things which we can do easily on Marketo. With Marketo, we can also do lead nurturing which is also a great feature through which we can transfer them to the sales team.

Pros

  • Email automation.
  • Lead nurturing.
  • Account Based Marketing.

Cons

  • There are so many good features still we can improve some Marketo insights.
  • Leads activity logs can also be improved.
  • Product Launches
  • Cross-Sell
  • Customer Service
  • Lead Management
We always try to convert our new leads to a customer this will always be our main goal with Marketo, and Marketo helps us to achieve it in many ways with its features like lead nurturing ABM, email automation, and so on. With Marketo, we send many emails to our lead database and connect them in a campaign through which they go through a journey and become a customer.
In CleverTap we can make journeys, wherein Marketo we can make different types of programs and create landing pages different types of emails. we can perform lead nurturing, account-based marketing, Email marketing, and so on. With the help of Marketo, we can design different campaigns for different industries, by creating segments on leads we can achieve these.
25,000 to 100,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

When we need to send some promotional campaign or need to update leads data we can do it by using easy simple steps to many people at a time. We can also create a Nurture program to perform a series of events on a group of people who performs certain actions defined within the program.

Adobe Marketo Engage Feature Ratings

7.4
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
7
Triggered drip sequences
6
7.5
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
7.5
Calendaring
8
Event/webinar marketing
7
Social Media Marketing ()
Not Rated
6.7
Dashboards
5
Standard reports
7
Custom reports
8
6.7
API
5
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7

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