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Marketo the MAP
January 05, 2022

Marketo the MAP

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Adobe Marketo Engage

we currently use Adobe Marketo engage for a marketing automation process. More on handling lead generation, email marketing campaigns execution to target sales opportunities. Also, we use this together with Salesforce (CRM) to handle and nurture our leads. [Adobe] Marketo [Engage] is essential in our process to measure our leads' behavior and engagement with our solutions and analyze the marketing and sales performances
  • Campaign management
  • Lead generation
  • ROI reporting
  • Customizaton
  • Email Editor
  • UI
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
lead generation management and prospecting new leads to be qualified coming from our marketing campaigns. Same with target accounts and activities involving our company. This helps us analyze marketing/sales performance to reach our target revenue
10,000 to 25,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

[Adobe] Marketo [Engage] is a streamlined and straightforward marketing automation solution that meets the majority of our lead collection and storage needs. Our organization serves the Event Services market and the majority of our customers, as well as our internal record collection needs, require data to be collected and passed in an external MAM/CRM.

Adobe Marketo Engage Feature Ratings

4.7
WYSIWYG email editor
2
Dynamic content
5
Ability to test dynamic content
6
Landing pages
9
A/B testing
3
Mobile optimization
1
Email deliverability reporting
4
List management
6
Triggered drip sequences
6
5.3
Lead nurturing automation
7
Lead scoring and grading
3
Data quality management
4
Automated sales alerts and tasks
7
3.0
Calendaring
1
Event/webinar marketing
5
6.0
Social sharing and campaigns
6
4.0
Dashboards
5
Standard reports
5
Custom reports
2
4.8
API
4
Role-based workflow & approvals
3
Customizability
2
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
Not Rated

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics