Helping us Scale up our Marketing.
October 26, 2022

Helping us Scale up our Marketing.

Sai Chintala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Ad Bridge
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage for a variety of activities across our marketing department. Mainly we use it for nurture programs, ad hoc emails, Events, and webinars. Adobe Marketo Engage is our main platform to nurture leads and engage them. We have a large basis, and with Marketo, it's possible to use a large variety of segmentation and triggers and also personalize forms and LP to provide us with the data we really need and use.

Pros

  • Automate personalised cross-channel experiences.
  • Sync marketing and sales so they can act as one revenue team.
  • Build best-fit account lists in seconds using AI.

Cons

  • User experience can help with a thorough revamp. The tool literally lags after every action I perform.
  • The landing page and email builder needs to be better.
  • Free trial would be something i should also recommend for Marketo.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
250,000 to 1 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

When we started using Marketo for our Marketing Automation, there was an increase in opportunities with our leads. We were able to trim down and focus on the right market and were able to convert leads to sales by 10% on the first month we used Marketo. It is easy to use, and the templates are good. We receive daily updates and marketing news on the latest trend and tools for marketing. Digital marketing is new, and Marketo is complete with the right tools and guidance on how to effectively tap your market and generate leads through social media. Everything in Marketo is amazing. They have tips and guides for their products. Though, of course the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost. The free trial would be something I should also recommend for Marketo.

Adobe Marketo Engage Feature Ratings

9.3
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
9.3
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
9.5
Calendaring
9
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

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