Email Campaigns Made Easy
April 13, 2023

Email Campaigns Made Easy

Scott Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • MARKETING ACTIVITIES

Overall Satisfaction with Adobe Marketo Engage

We send out discretionary campaign emails to customers/patients, reminding them of upcoming webinars and in-person events that will help them learn more about Medicare and how it impacts them.
  • Interface is user intuitive
  • Clean layout and design
  • Icons and design are pleasing to the eye
  • Some of the areas on screen are difficult to know what is "clickable"
  • I've noticed a slow processing time to approve and schedule emails
  • Customer Service
  • Other
We use our messaging/emails to provide information about local events and workshops.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

I think it is user-friendly and a good platform for discretionary campaigns

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
3
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated