Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
November 17, 2023

Enhance Your Overall Marketing Efforts With Adobe Marketo Engage

Sumit Thorat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Supports Multi-Channels
  • Enhance Customer Experience

Overall Satisfaction with Adobe Marketo Engage

First of all, I appreciate its support for multi-channel marketing activities, which allows us to communicate with our audience via various channels like email, social media, and the web. Furthermore, it automates operations like email advertising, lead nurturing, and scoring, helping us to streamline our repetitive tasks.
  • I like its user-friendly and intuitive.
  • Allow us to create personalized, targeted marketing strategies.
  • Overall, improve the customer experience.
  • A bit expensive, especially for smaller companies.
  • Otherwise, all of the features are fantastic and simple to use.
  • Cross-Sell
  • Customer Service
  • Lead Management
Marketo Engage assists my company in generating and nurturing leads through targeted marketing, lead scoring, and automated processes, resulting in higher conversion rates.
Personalization is a strength of Marketo Engage, enabling us to design highly targeted and tailored campaigns. Its engagement features help improve consumer interactions and feedback.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

By providing a unified platform that allows us to work together, we can quickly communicate with sales and marketing teams, enabling the smooth movement of leads from marketing to sales.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
7
Mobile optimization
9
Email deliverability reporting
10
List management
7
Triggered drip sequences
8
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
10
Dashboards
10
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
8