Item: Adobe Marketo Engage
Rating: 9
Author: Mukesh Kumar

Use Cases and Deployment Scope

Yeah, I have worked on multiple instances now and had done some regular kind of work which include list cleaning, list import, list pull, html emails, landing pages, forms, batch campaigns, triggered campaigns, a/b tests, webinar setups, Newsletters, Dynamic content, On demand campaigns, segmentations.

Working on various types of reports to measure data or result.
Highly utilised the activity logs of leads.

Pros and Cons

No code UI, enables faster and better implementations. Drag n drop email modules, easy logic implementation, and scheduling and a varieties in reporting.
We can check the activity logs of each person in Marketo.
Using APIs, Webhooks to make the tasks easier. As an example, we can change a particular field column from a imported list in Marketo through API. We can sink events data to&fro with event partners with Webhooks.
Wide variety of tokens which helps in various ways one is highly personalized emails.

Marketo tool is expensive and it's certifications are costly.
Sometimes there are some CRM sync issues encountered and are to be solved manually.

Using Marketo to Support Sales Goals

Customer Service
Lead Management

I always emphasize on increasing the reach of our client to a wider section of the market, and make the campaigns neatly so we can see the dedication in return of every penny spend on the initiatives at the end of the day. Marketo helps in that dedication with its autonomous features.

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

I think almost every thing can be done on Marketo, in a simple language we can easily orchestrate a lifecycle of a prospect to becoming a customer. Easy handling data, through segmentations, smart lists, datahygiene, understandable UI, low code assets building, logic implementation and use integrations, APIs, Webhooks.
Nurturing the leads through dedicated campaigns, actively tracking the activity logs of different leads and much more.

All in one Marketing tool, Adobe Marketo Engage

Modules Used

Overall Satisfaction with Adobe Marketo Engage