Promotes all products effectively through marketing campaigns
December 19, 2023

Promotes all products effectively through marketing campaigns

Ike Rath | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We measure email openers, clicks, and video views so sales can follow up with prospects based on lead score and content consumption. Also the straightforward UI, filtering tools and data management make automating lead scoring, lifecycle management, customer journey mapping, and email marketing easy.
  • Its user behavior tracking is excellent.
  • Complex dataset allow for intriguing data models.
  • It makes email marketing easier to set up and analyze.
  • The spam leads and reasons provided are extremely lacking in detail.
  • Must be set up by a platform expert.
  • Icons desperately need updating immediately.
  • Increased conversion rate of emails.
  • Great customer support. Replies as soon as possible.
  • Customer Service
  • Lead Management
This data helps us identfy clients who need our services. And broken down workflows and targeted campaigns are possible with the help of this platform.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Marketo excels in closed loop marketing and sales reporting, lead management and detailed tracking. And through the use of a/b testing you may determind based on your preferences, which email format performs better. Also in terms of lead data collection, Adobe Marketo Engage forms are second to none and very easy to use.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
10
Dashboards
10
Standard reports
8
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
10