Adobe Marketo Engage is without a doubt a great marketing automation tool
March 30, 2024

Adobe Marketo Engage is without a doubt a great marketing automation tool

Delia Heaney | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage meets exactly all of our needs, it has all the features like custom templates for marketing campaigns, robust database, email customization and advanced tracking capabilities for better optimization of your campaigns. And all the important information and tracking data is nicely displayed on the dashboard which makes it easier to optimize our campaigns and locate our customers. Finally they can be a little costly compared to other marketing solutions but nonetheless you should definitely try it out as they provide all the necessary tools in one place.
  • Custom templates for marketing campaigns, email customization and advanced tracking capabilities.
  • Has almost every feature you may ever need. So no need to look for other marketing solutions.
  • Very good and intuitive dashboard and displays all the tracked data at one place so you can easily optimize your campaigns.
  • Costly. But since you're getting all the features that you may need to run you campaigns, there is nothing to complain about.
  • There is no other missing functionality or problem with it.
  • Can easily track and better optimize our campaigns.
  • More expensive that other marketing solutions.
  • Offers high level of customization with custom templates.
  • Product Launches
  • Upsell
  • Lead Management

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

It is quite costly compared to some other marketing tools but since you're getting all the features that you may ever need to run your campaigns, the high cost should not matter to most people. And they offer custom templates for marketing campaigns so you can very easily set it up and start running your campaigns.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
9
Dashboards
8
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
8