Great platform to encourage community engagement
Updated November 30, 2017
Great platform to encourage community engagement
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Influitive
We are using our AdvocateHub primarily in the marketing department though we have supported product management, services, and support with targeted campaigns aimed at gaining specific insights from our customers.
We initially implemented our AdvocateHub to improve our customer community and reference program. Our previous community site had minimal traffic and almost no engagement from customers or employees. With our AdvocateHub and the built-in gamification, we are better able to incentivize customers to return regularly and participate in various activities including discussions, surveys, product feedback, testimonials, reviews, and sharing our content with their social networks.
We initially implemented our AdvocateHub to improve our customer community and reference program. Our previous community site had minimal traffic and almost no engagement from customers or employees. With our AdvocateHub and the built-in gamification, we are better able to incentivize customers to return regularly and participate in various activities including discussions, surveys, product feedback, testimonials, reviews, and sharing our content with their social networks.
- AdvocateHub has lots of great features including gamification, leaderboard, segmentation, email notifications, discussion forums and automated reward fulfillment.
- It enables advocates to participate in activities that most interest them on their own terms and the gamification aspect of the platform motivates advocates to keep coming back.
- It enables the adminstrator/author to create a personalized experience for advocates based on various criteria through segmentation.
- It is easy to implement - it only took us three weeks from our initial training session to launch.
- It can be used for both customer and employee advocacy programs.
- The reporting has improved over the past 18 months and now I find it much easier to generate the reports I need.
- It allows the creation of custom dashboards to display the reports I run regularly.
- I'd like to see more/better integration with our marketing automation platform to be able to more easily leverage the data I capture in the platform.
- In the first year, our goal was to increase participation and engagement versus our old community site. In that time over 250 customers have joined our AdvocateHub; this is double the number of customers who joined our old community site.
- We received 47 testimonials, including 9 video testimonials.
- We received 9 product reviews by customers and 11 company reviews by employees.
- As a direct result of the 11 company reviews, we received two HUGE public relations wins.