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Best Option for First-Time Video Editors
February 09, 2021

Best Option for First-Time Video Editors

Mitchell Terpstra | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Animoto

My agency uses Animoto to create short (15 sec - 2 min) videos for clients. Typically these videos are to showcase their products or services in a dynamic way and then shared on social media, in marketing emails, at trade shows, or on their websites.
  • Very quick learning curve compared to software like iMovie.
  • Music library makes it easy to add background music.
  • Allows you to add/change overall aesthetic, fonts, transitions, etc. very quickly with almost no know-how.
  • Also includes stock image library for when user doesn't have a good image/video clip on hand.
  • Placement of text on videos is too limited--placement options don't always work well with images, video behind it.
  • Limited arrangement of images (various grid options for multiple photos) doesn't always work well for every video.
  • Sometimes you're wishing there were more user-control over individual transitions or animations of elements within a frame.
  • Hundreds of thousands of views for our brand clients on social..
  • Great attention-grabber and ambiance setter when played on large screens at expos/tradeshows.
  • Generated increased sales for a number of snack clients.
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.

Do you think Animoto delivers good value for the price?

Yes

Are you happy with Animoto's feature set?

Yes

Did Animoto live up to sales and marketing promises?

Yes

Did implementation of Animoto go as expected?

Yes

Would you buy Animoto again?

Yes

Animoto is great for small to mid-sized business looking for control over their own video marketing. Allows someone with initiative and "scrapbooking mentality" to create professional-looking videos with ease. If you have even the smallest of marketing budgets, Animoto is perhaps the most worthwhile investment--that is, if you're able to get decent photographs or video clips to build from.