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ATI for marketing analysis
June 29, 2021

ATI for marketing analysis

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

[AT Internet is used to] measure marketing effectiveness and ROI on advertising spend where possible. Understanding how post-impression conversion funnels work for promoted content. Calculating Cost Per Play metrics to link media investment with key events from our digital products. Understanding cross-product promotion strategy.
  • User support
  • Cross-site analysis / aggregated view of all products
  • Data Query 3 is easy to user
  • Sequential segmentation
  • No SQL entry in the UI for advanced use cases
  • Not everything can be enriched/all parts of ATI tags align with each other
  • Can't easily import my own data

Do you think Piano Analytics delivers good value for the price?

Yes

Are you happy with Piano Analytics's feature set?

Yes

Did Piano Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Piano Analytics go as expected?

No

Would you buy Piano Analytics again?

Yes

  • Analysis of Cost per Play optimises media budget allocation
  • Post-impression measurement now works
Help whenever I need it both with advanced queries/asks and help unifying data models with new inventory. I cannot begin to describe how much JP has helped us build and develop the data model, and with advanced analysis queries.
Flexibility
[AT Internet is well suited for] marketing analytics for users (e.g. planners/marketing staff) who don't know how to code (e.g. use python/sql) but still want to make data informed decisions.