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A tool for web marketing and data analysis experts
July 12, 2021

A tool for web marketing and data analysis experts

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

AT Internet is used by different business units within the whole group, and more specifically by web analysts, SEO, and marketing managers.
The BUs can be media or lead-oriented; there are also other site issues, such as classifieds or events.
It is used to track traffic and conversions, according to traffic sources, etc. Each business unit has its own problems.
AT Internet has also made it possible to respond to the RGPD problematic for a few months now and thus be in line with the latest European directives.

  • Compliance with the EU Cookie Regulation (DPRG) / Data confidentiality
  • Automatic custom reporting
  • Team support always available
  • Content > Pages : be able to filter URLS
  • Tag Commander interface (not easy to use)
  • Sometimes lacks ergonomics
  • I may not use AT Internet enough to find fault with it (I also use GA)

Do you think Piano Analytics delivers good value for the price?

Not sure

Are you happy with Piano Analytics's feature set?

Yes

Did Piano Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Piano Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Piano Analytics again?

Yes

  • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
  • You just have to know how to find the information and interpret it.
The support team is always available and quick to respond to issues submitted.
I don't have a recent example to share, but my colleagues are also very happy with them over time.
I use AT Internet and Google Analytics together so I didn't have to choose between the two tools. In fact, it's a choice that is made at the group level.
We have historically used both tools for different needs. AT Internet was chosen in particular for its respect for privacy and data protection, as well as for the certification of data for media sites (which is mandatory).

Previously, I worked for media sites and there were features that I couldn't find on AT Internet. Today, for lead sites, I don't have these problems (I'm also accompanied more by internal experts in the group).
I think that the tool is not adapted to small companies: because of the price and the complexity of handling for non-specialists.