Google Analytics - Perfect analytical tool for a non-technical audience
January 26, 2022

Google Analytics - Perfect analytical tool for a non-technical audience

Gulam Gaus Warsi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Attribution in Google Analytics (Adometry)

We use Google Analytics for measuring the performance of our web based SAAS application among other web based products such as website and woocommerce portal. It provide accurate summary of the visitors which acts as an input in calculating the percentage of conversions. The analytics gives us an idea when to push the marketing campaigns in order to generate more traffic.
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
  • Accuracy
  • Robots
  • Missing Information
  • Traffic Monitoring
  • Campaign Traffic Monitoring
  • Real time tracking
  • Better insights
  • Plan accurate campaign timings
  • Realtime results
Google Analytics was way quick and way too easy to implement. For marketing purposes Google Analytics is a better tool when compared to similar tools available in the market. Google Analytics also supports complete integration to various marketing tools from Google such as Ads, Ads 360. Ease of access is a huge benefit with Google Analytics.

Do you think Attribution in Google Analytics delivers good value for the price?

Yes

Are you happy with Attribution in Google Analytics's feature set?

Yes

Did Attribution in Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Attribution in Google Analytics go as expected?

Yes

Would you buy Attribution in Google Analytics again?

Yes

The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.