Link shortening is good but room for improvement
May 02, 2024

Link shortening is good but room for improvement

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

At our company, we use Bitly for various purposes. Firstly, it helps us shorten long URLs, making them more manageable and shareable across different platforms. Secondly, Bitly provides valuable insights into the performance of our marketing campaigns by tracking link clicks, geographic location of clicks, and other essential metrics. This allows us to make data-driven decisions and optimize our campaigns for better results.
  • Link shortening
  • Integration with other apps
  • Link analytics tracking
  • More detailed analytics like real time tracking
  • Better customer support
  • More clarity in documentation
  • Improvement in link tracking by 10 %
  • Better decision making for campaigns
we have also evaluated and used other URL shortening and link tracking tools such as TinyURL, Ow.ly (Hootsuite's link shortener), and Rebrandly. Each of these tools offers similar features to Bitly, including URL shortening, link tracking, and analytics. However, we found Bitly to be the most comprehensive and user-friendly

Do you think Bitly delivers good value for the price?

Not sure

Are you happy with Bitly's feature set?

No

Did Bitly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bitly go as expected?

Yes

Would you buy Bitly again?

No

While it is good for link shortening, and tracking there are some limitations to it.The current integrations with other tools are fine but this needs to increase so that more third party tools are supported.

Bitly may be less appropriate for scenarios where more advanced analytics and reporting are required. In such cases, we have had to supplement Bitly with additional tools to gather the specific data we need for in-depth analysis