A great intent data provider with a robust selection of topics
June 30, 2023

A great intent data provider with a robust selection of topics

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

Bombora's intent data for our industry is pretty robust and has wide coverage across many different topics. As such, it makes for a great tool for our outbound SDR team to do cold outreach and for us to create ad campaigns for potentially "in-market" organizations.

Today, our organization is using Bombora for sales development and ABM.
  • Robust list of topics across many different industries
  • Easy-to-use automated reports for teams to act quickly
  • Best-in-class customer onboarding and success teams
  • They have a website traffic deanonymizer tool but that needs a lot of work - would be great if that tech can be improved.
  • Easier ways to submit and integrate new topic ideas.
  • Library of playbooks that can guide the user through how to best use their data.
  • Identified in-market accounts which has been a game-changer for sales dev team.
As mentioned previously, the intent data is of very high quality, covers a wide range of topic and pretty accruate.

Do you think Bombora delivers good value for the price?

Not sure

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

I think Bombora is a great intent data provider for most companies but if you are in a very niche industry, it might be difficult to find the right intent topics. From my experience, it has been a great tool but I would recommend their CS team to provide more playbooks to customers that can help operationalize the intent data. They would send webinars over from time to time but I recommend actual playbooks.

Bombora Feature Ratings

Company information
9
Industry information
9