Item: Braze
Rating: 9
Author: Kate Chamberlain

Use Cases and Deployment Scope

We use Braze to manage our communications to leads and customers across multiple channels, including email, direct mail, SMS, and app messages. We initiated a move to Braze to allow us to create personalized emails at scale with automation capability that could free the marketing team to test and iterate without needing to take up developer resources. Setting up Braze for email allowed us to expand into other channels.

Pros and Cons

Custom setup to get the tool to work for your business
Continually updating and improving
Cross channel integration is easy

Could improve reporting and analytics tools
Could improve customer service, as they've grown the customer service hasn't quite kept pace

Most Important Features

cross channel integration
personalization
testing tools

Return on Investment

Allowed for easy testing of new channels which drove positive conversion lift

Alternatives Considered

Salesforce Marketing Cloud Account Engagement and HubSpot CRM

Key Insights

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Would you buy Braze again?

Yes

Likelihood to Recommend

I've been using Braze at multiple companies over the last few years and have seen how they've been at the forefront of their field and continue to grow and improve. They continue to release new tools and products and are committed to helping their customer's be successful. It's customizability means the ownership is on you to make it work to the best of it's ability, but the best part of that is you can make it into what you need. They built everything instead of acquiring it, so it works together seamlessly instead of feeling hacked together like some of the bigger platforms that grew through acquisition.

Great tool if you do the work to make it into what you need

Overall Satisfaction with Braze