Quick service but beware of obligatory tracking links in transactional emails
February 06, 2024

Quick service but beware of obligatory tracking links in transactional emails

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Brevo

We used Brevo for transactional emails.
  • Quick customer service
  • Solid user interface
  • Permissions system
  • 2FA sign-in
  • Scoped API keys
  • All links in transactional emails are automatically converted to tracking links which could not be disabled
  • Tracking system went offline and all links were unusable for a short time
We had serious privacy and security concerns regarding the obligatory tracking of links in our transactional emails. Brevo prides itself in being a European service and we chose it because we wanted to avoid unnecessary tracking. Converting all our links to tracking links is unacceptable in this regard. It was explained that this was necessary to prevent abuse of our account. Spam is a serious problem, but we believe there are other ways to prevent this, e.g. traffic alerts, spike detection, obligatory report link in footer and so on. Brevo was unwilling to deactivate these tracking links. So to protect the privacy of our customers, we‘re moving to another provider.