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Necessary expense, ROI unknown
February 02, 2017

Necessary expense, ROI unknown

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cision PR Software

Our boutique PR agency uses Cision PR Software to distribute press releases in a fast, organized, trackable manner. The best use is that we don't have to keep up to date on all the journalist changes, the lists are, for the most part, up to date in the system.
  • Contact database
  • User assistance
  • Training on software
  • Ease of monitoring software
  • Training on producing graphics on monitoring
  • Cost
  • Haven't seen/tracked an ROI
Cision had a larger contact database than Meltwater. Vocus has since merged/been bought by Cision so they are combined.
Cision is great for large companies distributing on a national list and getting a lot of hits. For a smaller company it is a lot of money for something that you don't use all the system for.