Overall Satisfaction with Conductor Searchlight
I use Conductor to discover new opportunities, keep track of my competitors strategies, and track my own performance. It addresses the need for a clearer picture of the organic search market as a whole, so that I may effectively explain my objectives, needs, and strategies in order to be successful. Right now, myself and one of my subordinates use Conductor as analysts. Other executives in my organization use Conductor strictly for KPIs and Peformance measures week over week.
- Customer Service: Conductor's customer service is unparalleled. Even when they don't know an answer, they can find someone for you who does.
- Power of features: Conductor is always releasing new and updated features that make the platform more useful and more powerful. With the addition of these new tools, marketers can continue to understand a wholly complex landscape, and make better decisions for the organization they work for.
- Tutorials: Conductor doesn't just give you the keys to the new sports car with a manual transmission when you've never operated a clutch in your life -- they teach you how to effectively use their product, and they make sure you're staying on top of the platform.
- Features are definitely hard to use, but as mentioned before, Conductor helps you learn how to use the features so that you can grow as a user of the platform.
- I would like to see their webinars done differently. A lot of times I find myself interested in their webinars, but they never remind me to actually attend! It's okay though, because they usually have a recorded product that I can watch when it's over.
- Positive impact on search rank position, organic traffic, and overall business revenue.
- Positive impact on the perception of organic search marketing as an organization for reinvestment into our marketing department.
- Positive impact on overall business revenue! Conductor has explained far more than just content marketing, allowed us to create personas and buyer's journeys for effective capture of new business.
I would say that Conductor is 85% accurate, which is more than you can really ask for in this type of industry. Not only are search engines clouding their information in order to protect users, but users are using 3rd parties to protect their information, which means that zero reporting can ever be done with 100% accuracy.
Our content strategy has never been more effective, because we were in the dark before we had Conductor. We didn't know what our competitors were ranking for, what we were ranking for, or even what to do next. Now, our business goals are completely aligned with our content strategy, and have allowed us to effectively create content that converts.
Semrush is great, but it's not even as close to powerful as Conductor is. The tools and insights that Conductor provides alongside those tools are unmatched in the industry. We've even had demos of softwares from their direct competitors, and none of them were even close to the knowledge, power, and insights that Conductor provides.