Conductor is a Best in Class Tool
March 13, 2018
Conductor is a Best in Class Tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
The interface is utilized by people across multiple facets of the business, but is primarily used by employees on the Audience Acquisition Team. We have an extensive long tail organic search presence, so tracking rankings and analytics across a wide swath of subject areas is integral to our ability to grow and protect search real estate.
- The tagging configuration and the ability to apply preferred URLs to keywords is essential to us. None of the main competitors to Conductor have functionality like this, and ensuring that the page we want to rank is the one showing up in SERPs is a huge benefit.
- The partnerships that Conductor has created are unparalleled by any other company in the industry. The ability to pull data from multiple (already utilized) tools makes it an extremely efficient, time-saving tool.
- A lot of the capabilities that the interface has are not available anywhere else (i.e. unlimited users, unlimited exports, useful site audits etc.). In addition to that functionality the team that we have worked with for on-boarding has been fantastic and extremely helpful.
- Due to the amount of keywords we need to track we have to spread them among multiple accounts, which makes reporting and dashboards a little more difficult. The team is helping us with that though.
- In some respects I think that the overall architecture of the interface could be tweaked to make it more intuitive. All the tools are great, but in some regards the naming conventions make it difficult to ascertain in advance exactly what type of data you will be given. This is especially true for users who aren't in the interface very often.
- There are some filter types that I would like to see developed by the team. Namely it would be nice to be able to filter based on preferred URL. Our content is so long tail and location based that we really need to know that the URL we are attempting to track is the one represented in the data.
- This is very difficult to answer at this current juncture. We have recently on-boarded with Conductor and are still taking in all of the great data that using the interface affords. We also have a number of large content initiatives coming up for the rest of the year that we will want to track, so data on ROI is tough to pin down right now.
The quality and quantity of data is superb. This content is extremely important for us as a business. A significant portion of our traffic comes from organic search, so in some respects we live and die by keyword data. Conductor is giving us better visibility into that critical information than we've ever had during my time with Healthgrades.
It does this quite well. Since expanding our content reach is a major focus for this year, we are tracking, and will add tracking, for a number of topics that we currently don't have a lot of visibility on. We are currently using the tool to help focus these efforts, and have granted access to the tool for our content teams that are working on building out that content.
- Search Metrics and BrightEdge
We elected to move from another tool to Conductor in large amount because of the partnerships that they have with other partners. The integration of different tool sets that we already were using is time saving and more cost efficient. The team at Conductor is also extremely responsive and helpful in ensuring that we are accomplishing everything that we want with the tool.