Item: Creatio
Rating: 10
Author: Jacob Grabowski

Use Cases and Deployment Scope

We used Creatio to manage all our marketing and sales activities, from lead generation to contract conclusion. Creatio is also our reference tool for our service desk and customer ticket tracking. Other needs, such as time-tracking and management of some projects, are also done with Creatio. Creatio has become a reference tool for our company, and more needs are being addressed thanks to its low-code/no-code capabilities.

Pros and Cons

Lead management
360° view of our prospects and customers
Workflow management

Documentation could sometimes be more intuitive
Lots of third-party applications, so frustrating when only the connector you need is missing
The possibilities are very large, so it is difficult to properly channel resources and needs within the company regarding this platform

Return on Investment

Accelerated deployment of new functionality
Improved sales and marketing follow-up
Better follow-up of the customer relationship and their requests

Key Insights

Do you think Creatio delivers good value for the price?

Yes

Are you happy with Creatio's feature set?

Yes

Did Creatio live up to sales and marketing promises?

Yes

Did implementation of Creatio go as expected?

Yes

Would you buy Creatio again?

Yes

Usability

Creatio is very easy to use, intuitive, and the documentation is well structured and easy to access. The basic functionalities are very powerful and appreciable, giving us tools that have made a difference in my daily activities. In case of specific needs, new features or processes can be implemented in a very short time, which is a real plus.

Support Rating

Creatio support is generally very responsive and often responds much faster than the expected SLAs. We have very rarely had "blocking" problems when creating new applications or features, and in all cases, Creatio has been able to help us or direct us to a solution. Overall, we are very satisfied with their support.

Likelihood to Recommend

Creatio's low-code/no-code capabilities make it possible to gain autonomy and efficiency. Projects that used to take months are now completed in weeks or even days. The marketing tools are impressive, as well as the way Creatio offers a global approach, from initial lead generation to customer support and the entire sales process.

As a low-code platform, Creatio offers great freedom to users. Low-code means great opportunities and acceleration for creating new features and applications, but it doesn't mean that you can create anything in a snap, which can be frustrating.

In the other direction, Creatio is not indicated if you want a "basic" direct mailing solution, allowing only to manage mass mailings. It performs this task very well, but its capabilities are so extensive, it is a pity to restrict itself to that.

A global CRM platform that really deserves to be known!

Overall Satisfaction with Creatio