Item: CUX.io
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Currently, we use CUX.io for user behavior analysis on our eCommerce website so that we can clearly see how new site features impact customer experience and behavior. It addresses our business need of speeding up time to insight and automating some of the analysis around customer behavior on our website so that we can launch and monitor features in a more metric-driven way.

Pros and Cons

Allows user recordings which enable you to see exactly how features are being used
Easy to navigate user interface
Strong built-in analysis features that allow the design team to pull and analyze data easily

There are a lot of features; it does take some time to understand what is there in order to make the most use of everything
Some additional user tutorials might be useful to introduce new users to all the features
Data loading can be a bit smoother and faster

Most Important Features

Clear user interface, users don't need to have a coding background to navigate
Being able to highlight user pain points using their analytics tools
Filtering options help to quickly narrow down the dataset to what we care about the most

Return on Investment

Decreased the time it takes the organization and team to arrive at user behavior conclusions/insights
Decreased the time we needed to spend in order to monitor how new features quantitatively impact user behavior
Enabled the organization to make more data-driven decisions

Alternatives Considered

Smartlook and Pendo.io

CUX.io has a really clean UI that was easy to use and a good fit for what we needed. It combined features that we had from other products and was well-geared towards automating the type of analysis that we were interested in. It also had great customer support that really helped us to get started without any hurdles.

Key Insights

Do you think CUX.io delivers good value for the price?

Yes

Are you happy with CUX.io's feature set?

Yes

Did CUX.io live up to sales and marketing promises?

Yes

Did implementation of CUX.io go as expected?

Yes

Would you buy CUX.io again?

Yes

Likelihood to Recommend

CUX.io is appropriate if your organization is looking for a tool that will help the team analyze user behavior metrics in a code-free way without the support of an additional data engineering or data science team. It is not, however, a one size fits all solution, you will still have to have an understanding of the website and features in question and be able to interpret the data in a meaningful way so it is best suited for a team where you know what type of analytics you're looking for and a faster way to arrive at those analytics.

CUX.io - An excellent tool for driving towards faster user data insights

Overall Satisfaction with CUX.io