Demandbase enables our sales and marketing team to execute our targeted account strategy
May 02, 2023
Demandbase enables our sales and marketing team to execute our targeted account strategy
Score 10 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Demandbase
Demandbase One has supported our team's strategy to continually adopt a targeted account approach to sales and marketing. Their platform has given us the ability to build propensity models specific to our global regions. We leverage the account scoring capabilities to give our teams the ability to prioritize high intent accounts from their targeted accounts.
- Taking CRM 1st party data to build machine learning models
- Automating actions between our Salesforce and Marketo instances
- Launch in-platform advertising to lift targeted accounts into pipeline
- Licensing model is confusing
- UI bugs within some of the setup
- Internal user usage reporting
- 60% lift in web visits after advertising to target accounts
- Increase from 51% to 95% account engagement with ad cohorts
- Increased revenue by 52%, deal size by 57% and pipeline by 59%
- 6sense
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
Do you think Demandbase One delivers good value for the price?
Yes
Are you happy with Demandbase One's feature set?
Yes
Did Demandbase One live up to sales and marketing promises?
Yes
Did implementation of Demandbase One go as expected?
Yes
Would you buy Demandbase One again?
Yes