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Good ecomm platform but make sure you adapt your organization to work with it
March 28, 2014

Good ecomm platform but make sure you adapt your organization to work with it

Bill Saffold | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction

Demandware is being used across our ecommerce division to support direct to consumer sales for all brands. It addresses scalability and efficiency issues.
  • Promotions: ability to easily develop and schedule promotions in a variety of structures including source codes, promo codes, thresholds.
  • Customer groups - change content and promotional offers based on a customer group like an employee, someone of another organization etc.
  • Middleware - would be great to have an all in one solution that incorporates an order management solution.
  • CMS - would be nice to have a content managment solution native to the platform so you didn't have to use a front end developer to put up EVERY banner - maybe you could identify certain content slots that can be edited and changed on the fly by a brand team
  • Speed - in the staging environment the sites run VERY slow. the interface to work in (business manager) is also VERY slow.
  • Efficiency in managing products and promotions
We are most likely to renew our use of demandware because of the commitment and investment our company has made to this point and the amount of revenue at stake.
Demandware is well suited for companies with multiple brands/sites/storefronts. Definitely not as appropriate for a brand who may have one site and not a large reliance on ecommerce sales. Regardless of who takes on using Demandware, they should definitely explore how processes and roles will need to change or adapt within their organization to meet the working needs of the platform.