Flexible marketing (product) tool
July 06, 2017
Flexible marketing (product) tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
We are using Dynamic Yield (DY) for:
- website campaigns - We are using overlays such as email capture and conversion campaigns and we are targeting by multiple user groups. We plan to use DY in the future for product recommendations on our page as well
- email campaigns - only product recommendations
- Flexible product - with a few clicks (and sometimes a bit of code) it's quick to build and deploy a targeted campaign.
- Extensive list of functionalities - we can use DY to manage and target all onsite campaigns, product recommendations both web and on email and soon also use them for trigger emails.
- It requires the support of a technical person on our team. There are not many templates and those that exist are not easy to change without getting on the code. For us it is not a problem as we have a large tech team, but it can be a limitation if you do not know and don't have a technical person to support you.
- Coordination with support team could be faster - our communication is good and response times as well. We have an open line of communication with our customer success team, virtually 24/7. However, their tech team takes time to respond, which poses a difficulty whenever there's a technically more challenging question to answer or problem to solve (their tech team sits in Israel, 9-10 h difference to our local time).
- DY meant a significant reduction in cost vs. the tools we were previously using, without affecting overall performance
- Additionally we gained capacity to run other types of campaigns we could not previously (e.g. targeting banners)
We've used many tools that do parts of what Dynamic Yield does for us. The biggest advantage of Dynamic Yield is that everything is centralized in a single tool.