Item: Email on Acid
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Email on Acid as part of the QA process prior to launching a new email marketing campaign. It helps us to identify any inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. It's helped improve our email deliverability, inboxing, user experience and response rates.

Pros and Cons

Email Spam Testing
Email Code Editing
Email Previews Across Multiple Providers

Doesn't integrate with marketing automation platforms

Return on Investment

Higher email deliverability (Specifically Gmail, Outlook, AOL)
Improved Gmail inboxing (Hitting the inbox vs. spam)
Better user experience
Higher response rates

Alternatives Considered

Litmus

Ultimately, we chose Email on Acid because it provided exactly what we needed at a great price point. Litmus was another great option, but a bit more robust and expensive than what we were currently looking for.

Other Software Used

Marketo Real-Time Personalization, Marketo, HubSpot, Google Analytics, Google Drive, PandaDoc, Zapier, Trello, JIRA Software, Slack, HipChat, Hootsuite Pro, Salesforce1 Mobile App, Zoom, Canva

Likelihood to Recommend

Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.

EOA is a Total Lifesaver for Email Testing & Troubleshooting! A Must-Have Tool for Marketers.

Overall Satisfaction with Email on Acid