Item: Salesforce Marketing Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Evergage across our multiple retail websites to deliver personalized recommendations. Evergage provides customer product recommendations on various pages of our sites -- from product detail pages to search and checkout.
We also use it to populate personalized recommendations in emails. Showing the customer products they are interested in, or that have some relevance to their previous purchasing or browsing behavior, delivers a much higher ROI than showing static items to all.

Pros and Cons

Easy 'zone' placement can be integrated into mast any platform quickly.
Recommendations given are relevant and useful to the customer.

Creative assistance is an issue with both timeliness and a lack of communication.
They could be much more pro-active in suggesting new features to use.

Return on Investment

Increased average order size.
Increased conversions in emails.

Alternatives Considered

MyBuys

Other Software Used

Kibo eCommerce, Microsoft Access, UltraEdit, ResellerRatings, Shopify, FileZilla

Likelihood to Recommend

Well suited for any online retailer looking to deliver personalized recommendations to increase conversions and/or average order size.
It's pricey, so not well suited to smaller companies. Also would not make sense for those with a shallow product selection. The beauty lies in bringing out the most relevant products to the customer -- which really only makes sense if you have a deep selection.

Personalized Recommendations Done Right

Software Version

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio