Easy to learn and important for fundraising
December 11, 2019
Easy to learn and important for fundraising
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Facebook Pages Manager
We have a small staff, and I'm the only one who manages our page. We have a Facebook presence to interact with current donors and fans, reach out to new people, spread the word about what we're doing, put a human face on our nonprofit, invite people to events, and connect with people in meaningful ways.
- It's user-friendly, so all sorts of businesses and nonprofits can use it without much experience.
- Advertising is a cheap and effective way to get your message to lots of people.
- They keep trying to push options that I don't want to use. I want to keep it simple.
- Why did they move the feature of scheduling a post to a completely different place? Now, if you've already set up a post and decide to schedule it for later instead of posting it now, you have to recreate it in a new section called Publishing Tools. It seems like a waste of time.
1 - I handle the marketing, communications, PR, and lower-level fundraising for our small nonprofit. I use Facebook Pages Manager not just for marketing purposes, but also fundraising. Our executive director also has admin access to the page, although he rarely uses it.
- We have brought in new donors using ads and viral posts.
- We can make personal connections with donors by having friendly conversations online.
It won't let me select Instagram and Twitter, but I'd say those are its main competitors. They are so different that it's hard to compare. As a small local nonprofit with limited staff and a very local appeal, I have decided not to use Twitter at all for our office. It's just not worth the time. But we use Instagram to connect with a younger audience than who's on Facebook. So both are important to us.