FullStory for the win!
Updated September 14, 2021
FullStory for the win!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with FullStory
It's used primarily by Analytics - but our Product Managers and Designers also rely on it quite heavily to understand specific interactions that users are making on our websites. It's used mainly to decide whether to augment or remove certain features - for example, if we know people aren't clicking on a particular CTA, we can get rid of it.
- Easily to deploy. It's just a snippet of code that doesn't need any tweaking.
- It's relatively easy to segment on links/buttons that users interact with, so you can hone in on certain features quickly.
- It has some good integrations with analytics tools (e.g. Mixpanel).
- The Interface isn't intuitive. If you've not used it for a while and come back, it's hard to get your head back into how the GUI works.
- The mobile session playback is poor (desktop is fine though).
- We get a few 'dead' sessions, where the web page is blank and the session ends really quickly after a second or two.
- It's helped up make decisions on what features to keep and get rid of.
- It has enabled the organization to get a bit more excited about analytics. Not a lot of number-crunching required!
- It's saved money on user testing.
FullStory is simpler to set up and use than some of the other more sophisticated (and expensive!) tools. It's also got a richer feature set than some of the freemium tools in the market. It's a nice 'middle man' in that sense. We wanted it because it was a nice easy way to get into session playback without having to spend exorbitant sums of money (there are a few pricing plan options).
Do you think Fullstory delivers good value for the price?
Yes
Are you happy with Fullstory's feature set?
Yes
Did Fullstory live up to sales and marketing promises?
Yes
Did implementation of Fullstory go as expected?
Yes
Would you buy Fullstory again?
Yes
Using FullStory
10 - We are spread across Analytics, Marketing, Product and DevOps
We don't have anyone supporting FullStory on a full-time basis
- New product launches
- Optimization: looking at how people behave in A/B tests
- Understanding why people click things that aren't actually calls-to-action (i.e. they're just text)
- Highlighting elements on a page that users click that don't actually do anything (even though they think it's going to change the page or take them somewhere else on the website).
- Web Page/User Experience redesign
- Seeing how users on smartphones deal with some of our trickier user experiences
- Integrating with other analytics tools to get session playback on certain funnel activities
- Troubleshooting user errors and technical errors
- Using the scroll tracking to gauge interest in our longer-copy pages