Tags Managed!
March 31, 2017
Tags Managed!
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We use Google Tag manager across dedicated iOS and android apps as well as web products to support more information beyond simple analytics
- Single point of data for an app
- Makes more sense for apps than other tools
- Easy to implement in a short time
- Documentation is confusing at times
- Hard to know where a failure point is
- Interface is a little clunky at times
- It's free!
- Works well with other products
- Many times clients require gtm and additional tools so you don't have a lot of choice
- Fabric and facebook sdk
We actually many times end up implementing a few tracking tools because each marketing department has their way of doing things so we don't pick this over that but use it in addition based on client reqs.