gShift Provides Comprehensive Reporting and Traffic Analysis for Multi-Client Environments
Updated May 25, 2019
gShift Provides Comprehensive Reporting and Traffic Analysis for Multi-Client Environments
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with gShift
We utilize gShift across all of our properties for keyword ranking insights, keyword research and discovery, content optimization, and online influencer identification. The platform allows us to view all website traffic data and search visibility metrics in one place and choose which pages, keywords, and other content we want to track and prioritize.
- Keyword Rankings - gShift allows you to track keywords by search engine, by device, and by location, giving you side-by-side views how you rank and appear in all use cases. gShift also tracks Google local map rankings, which provides greater insight for businesses with multiple rooftops and locations that want visibility into how customers can find them in different geographical regions of a metro area or on mobile vs. desktop.
- White-labeled reporting - gShift allows you to run competition reports, keyword ranking reports, and comprehensive web analytics reports that pull in Google Analytics, Google AdWords, and Google Search Console data, making it less likely you have to provide your clients with separate reports from separate, third-party solutions.
- Custom Dashboards - somewhat similar to Google's dashboard functionality although more limited in scope, you can create custom dashboards to share with members of your organization in real-time or export via PDF.
- Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
- Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
- We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
- gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.