Essential Sales Enablement Tool for Quickly Finding the Right Content
October 29, 2019

Essential Sales Enablement Tool for Quickly Finding the Right Content

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Guru

I used Guru at my two previous companies. We rolled it out primarily to support the Sales organization in helping the team find relevant content and assist them with objection handling and competitive information.

Pros

  • Extremely easy to use. Sales people are amazed at how simple it is to get started and the ease of finding what they need.
  • SFDC integration helps surface relevant cards to match specific fields in the opportunity record. Sales reps love this.
  • Analytics helps you measure content engagement and identify content that has to be created (e.g. searches that resulted in no content).

Cons

  • User management could be better as when you start adding lots of users and trying to segregate into groups.
  • Segregation of content into cards, boards, groups could be improved.
  • Would be great to have additional abilities to embed videos/images/etc. Last I saw this was in the plan.
  • Heard from sales reps multiple times how they have used Guru content during sales calls
  • It becomes the go-to place for sales teams to find content
  • Helps streamline the typical "where do I find the latest..." questions from sales
  • Ensures content is always up-to-date by allowing you to assign expiration dates
  • Seismic
  • Highspot
  • Atlassian Confluence
Guru is a much simpler tool than the typical content management system. In some cases you can consider it as a complementary tool, but in my previous two companies we felt we were not big enough to warrant a full blown CMS. Guru can be implemented and start being used in two days vs the typical 2 months of other tools.
Support team is super responsive.

Do you think Guru delivers good value for the price?

Yes

Are you happy with Guru's feature set?

Yes

Did Guru live up to sales and marketing promises?

Yes

Did implementation of Guru go as expected?

Yes

Would you buy Guru again?

Yes

Guru is a great tool for sales teams (SDRs, Account Execs, and Sales Engineers) as well as support teams. It does require someone to always be on top of it and maintain it on a daily basis so that the content doesn't become stale, but this is true with any content management tool out there.

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