Hatchbuck Bucked Up Our Company
November 09, 2017

Hatchbuck Bucked Up Our Company

☛Patti Peeples, PhD, RPh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hatchbuck

Hatchbuck is used across our organization of 8 employees. Our company is a web-based resource portal for news, information, jobs, resources and more for the health economics arena of pharmaceuticals and healthcare. We make our revenue by advertising. Hatchbuck helps us capture advertising partner leads and know who our customers are.

Pros

  • Automate soft marketing letters
  • Advance customers through sales funnel
  • Save time by sales staff
  • Organize leads by area of interest

Cons

  • Improve the ability to see what emails were sent out to sales leads across company, showing on a dashboard.
  • Make it easier to copy campaigns and make edits
  • Make it easier to manage tags by adding descriptors of what tags mean
  • Year 1, I think Hatchbuck helped us improve sales by about 8-10%
  • I think Hatchbuck improved our sales staff focus
We didn't use anything else before
Hatchbuck is perfect for the small company looking to get a CRM but doesn't have a lot of money to spend. It's a very useful system that lets the user better manage internal resources that are limited (like sales staff), and has helped us get much better organized.

BenchmarkONE Feature Ratings

5.7
WYSIWYG email editor
3
Dynamic content
3
Ability to test dynamic content
3
Email deliverability reporting
8
List management
7
Triggered drip sequences
10
6.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
5
Campaign Management ()
Not Rated
5.0
Social profile integration
5
5.0
Dashboards
5
Platform & Infrastructure ()
Not Rated

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