Hootsuite Enterprise Review: Spectrum Health
Updated September 30, 2015

Hootsuite Enterprise Review: Spectrum Health

Kristin Coppens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hootsuite Enterprise

At Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.
  • Customer Service: Hootsuite Enterprise customer support goes above and beyond. When we are interested in updates, have questions, or want to customize the tool, the team at Hootsuite is always fast and accommodating.
  • Updates: Hootsuite Enterprise is consistently listening to its customers and clients and updating the tool. These updates are timely and trustworthy.
  • Ease of Use: The Hootsuite Enterprise tool is 100% user friendly. It works with your business to do what works best for your needs.
  • The Hootsuite mobile app would be much easier to use if the interface included a stream for favorites, new followers, and retweets.
  • In order to allow for better cross-department planning, a draft feature that is open as public (public to team members) would be a great addition.
30 - They represent members of the System Communications and Marketing team and more exclusively serve as Social Media "Ambassadors" for different health service lines within the department.
  • Better security (HIPAA compliance)
  • Faster social care response time
  • Increased social media visibility across the system as a whole
  • Sprinklr,Sprout Social,Radian6
Hootsuite Enterprise blows the competition out of the water. We have been so impressed across the board. Hootsuite Enterprise is able to provide us with better access, better management, better analytics, assignments, and much more creative campaigning and idea creation than any other tool we have both used or received a demo over.
We are definitely renewing our Hootsuite Enterprise, as we have seen tangible ROI, as well as a significant increase in internal visibility over social media and what our team is capable of doing.
Hootsuite Enterprise works very well for our company in managing how large we are and how many social channels we own. The tool allows for the oversight we need as a small team in a large system. Additionally, because we are dealing with the health care industry, we find the security tools and partnership with Nexgate essential in our execution and use. Hootsuite Enterprise continues to impress us in its updates, customer service, ease of use, and unique/modern features.

Hootsuite Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
8
Sentiment analysis
9
Broad channel coverage
10
Content planning and scheduling
8
Audience targeting
9
Content optimization
9
Workflow management
10
Automated routing and prioritization
9
Customer interaction histories
9
Bulk actions
9
Lead generation
Not Rated
Content marketing
8
Paid media management
Not Rated
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
9
Google+
10
Instagram
9
Pinterest
9
YouTube
9
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
9

Using Hootsuite Enterprise