Item: HubSpot Marketing Hub
Rating: 8
Author: Kim Foster-Powell

Use Cases and Deployment Scope

We use HubSpot across the sales and marketing departments to give us detailed information on prospects and leads particularly how they found us and their research journey. We also use it to schedule emails to our contacts and track success of our blog etc.

Pros and Cons

Lead history including source, page views and visits
Tracking blog success
Tracking lead generation
Great support when you need it at all stages of using Hubspot

The email editing can be quite cumbersome, the fonts and spacing can have a mind of their own sometimes
Blog edits can take a long time as you can't jump straight to edit in the drop down listing, you have to enter the record first

Return on Investment

Better customer service
Better lead management and prioritising
Better knowledge of the engagement of a contact (email opens etc)

Alternatives Considered

None

Likelihood to Renew

We have spent a long time integrating it with our systems and really value the knowledge HubSpot gives us. It is a valuable tool for our sales execs and marketing team in this respect as it provides valuable information for each in assessing leads and strategy.

Likelihood to Recommend

What systems do you need HubSpot to integrate with?

Hubspot gives really valuable information to both our Sales and Marketing teams

Software Version

Overall Satisfaction with HubSpot