HubSpot is the Best Spot
Updated June 16, 2015

HubSpot is the Best Spot

Jenna Ryckman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with HubSpot

We are using HubSpot for every aspect of our content marketing strategy. We are attempting to create a strong web presence, brand recognition, and create leads/contacts through the distribution of valuable content. Only the marketing department uses HubSpot. It allows us to manage all of our marketing efforts in one place and gives us the ability to look at detailed analytics from our efforts. The analytics allow us to make realistic marketing goals and strategically plan marketing initiatives.
  • Social Media Management: Allows you to schedule ahead, track competitors, and includes great analytics.
  • Blog: Great blogging platform.
  • Analytics: Sometimes the analytics are confusing because of the definitions they use, but taking the HubSpot classes or speaking with the HubSpot team can clear up any issues.
  • Website: The HubSpot website platform is not compatible with WordPress, so if you want to do a custom design, you have to bring in a web designer who specializes in working with their system.
  • Lead Conversion/Contact Creation
  • Increased Employee Efficiency
  • Great Customer Service
Both programs are good, but HubSpot has more features and really specializes in the small to mid-size business. They align well with our organization's goals. Also, HubSpot's customer service is unparalleled. I have never worked with a company that has customer service on the same level. Every employee is knowledgable, friendly, and extremely helpful.
The size of your organization is important. HubSpot is best suited for a small to medium-sized business.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
8
Landing pages
6
A/B testing
7
Mobile optimization
9
Email deliverability reporting
9
List management
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

It is the heart of our marketing strategy. We wouldn't be able to manage everything without HubSpot.