Overall Satisfaction with HubSpot
We are using HubSpot for every aspect of our content marketing strategy. We are attempting to create a strong web presence, brand recognition, and create leads/contacts through the distribution of valuable content. Only the marketing department uses HubSpot. It allows us to manage all of our marketing efforts in one place and gives us the ability to look at detailed analytics from our efforts. The analytics allow us to make realistic marketing goals and strategically plan marketing initiatives.
- Social Media Management: Allows you to schedule ahead, track competitors, and includes great analytics.
- Blog: Great blogging platform.
- Analytics: Sometimes the analytics are confusing because of the definitions they use, but taking the HubSpot classes or speaking with the HubSpot team can clear up any issues.
- Website: The HubSpot website platform is not compatible with WordPress, so if you want to do a custom design, you have to bring in a web designer who specializes in working with their system.
- Lead Conversion/Contact Creation
- Increased Employee Efficiency
- Great Customer Service
Both programs are good, but HubSpot has more features and really specializes in the small to mid-size business. They align well with our organization's goals. Also, HubSpot's customer service is unparalleled. I have never worked with a company that has customer service on the same level. Every employee is knowledgable, friendly, and extremely helpful.
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