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Leveling up with HubSpot
October 27, 2016

Leveling up with HubSpot

Grace Schumacher | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

At our company, HubSpot is currently being used by the marketing and sales departments. It has been huge in helping us level up our automation, inbound marketing, and personalization. Sales loves being able to see exactly what activities a user has taken on our site and when. From a marketing perspective, it makes it easier to identify marketing qualified leads.
  • Personalization
  • Workflow/lead generation automation
  • Sales
  • Salesforce integration
  • Our data is structured many to one and HubSpot is more set up to handle one to one data structures. That has been our biggest challenge.
It's well suited for personalization and data optimization. It's also great for easily passing leads on to your sales team. It's not as well suited when trying to manage contacts who are associated with multiple "companies" or "products" you might be trying to sell them.

HubSpot Marketing Hub Feature Ratings

9.3
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
7.5
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
7.0
Social sharing and campaigns
7
Social profile integration
7
6.0
Dashboards
6
Standard reports
6
Custom reports
6
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated